The Wisdom Wall
10 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.
“if you go out at a lower price, and this is what I, the advice I generally give is go out at a lower price so you can have that momentum carry your price up. Everybody's happy. Your new investors are happy. Your employees will be happy. Um, it costs you a little bit of dilution, but I think it's the best marketing…”
“It's a big misconception. People think anonymity equals lack of safety. Um, as if real world platforms with bad behavior don't exist. There's plenty of platforms with real world identities and lots of bad behavior. What incentivizes good or bad behavior is, I think, the context. So the Reddit communities create this…”
“What's interesting about Reddit is you don't get famous in the real world for being good at Reddit. Um, you might become infamous once in a while. You don't become rich by being good at Reddit. So, which is not true on social media. You can become rich and famous by being good at social media. And so I think the…”
“Also the best new grads, like if you don't hire them as new grads, you will never see them. They will never be on the job market again. They're too valuable to ever let them be on the job market. So if you don't hire them when they're young, you will never see them. Or if you do, they're a hundred X more expensive.”
“Reddit creates virality, but itself is not viral. Reddit creates meme stocks, but itself Isn't really that. You get just a little bit of that energy, but not like those other companies.”
“Reddit's different than social media. It's organized around communities, not the, what I call the F's. Friends, family, famous people, followers.”
“And now even more so with AI, where the whole internet becomes sanitized and summarized by AI, which actually has a, a lot of value But it causes people to appreciate the humanness of Reddit.”
“we want the brands too, but the brands need to show up as brands. Like it's okay for them to say, we're here to sell you stuff. In fact, they do a lot better paid and organic. If they just tell the truth, I'm here to sell you something.”
“tried and true organic strategy on Reddit for a brand is to do an AMA. Like, I'm, you know, famous director. I'm here to answer questions. I'm also here to promote my movie. People get that. Or I'm here to answer questions. I'm also here to promote my book. I think there's, the difference is, I think when you, when…”
“the point of Reddit is often not the post. The point is the conversation, right? You, you read these relationship advice, or am I the asshole, or whatever. Like, the experience is the conversation. The conversation is real. The post is just the prompt for a conversation. So sometimes it's a real request for advice.…”