Apple

“Like the stock didn't move, you know, it's like, it's not, it is, isn't like a real thing. Like, I don't think it'll affect sales.”

“And I think it will kind of evolve like the iPhone did with Apple, which is once you start to show what's possible and like the big problems that can be solved now that this infrastructure is at the edge, Suddenly everybody's gonna be popping up. All these dev…”

“And I think one of the things we believe is there's going to be a whole new, if the mobile device was something that opened up a whole new category of software for mobile devices, we've got devices companies like Bland that may open it up for voice in unique n…”

“She started buying the day after they paused it. The day before and the day after, on the eighth and ninth. She bought Apple, she bought Qualcomm, she bought Nvidia, AMD, ASML.”

“The chat bot is obviously the wrong interface. What is the correct interface? I think Apple is exploring, like every, every single smart glass company, Apple, like they're exploring the idea of AI integrated in your life. And what this looks like for them is l…”

“Apple trained all of their suppliers, and then the suppliers in turn supplied Huawei, Xiaomi, Oppo, Vivo. So that's why Nokia couldn't keep up. It's that China had this amazing ecosystem built for the smartphone industry, all paid for by Apple.”

“I think it becomes an iPhone app.”

“What attracted Apple to move to China in the 2000 was not tech competence. It was just abundant labor, the cost of that labor and an industrial policy that was very welcoming to foreign direct investment.”

“They do their own supply chain study, sort of Apple internally, and realize that they're investing fifty-five billion dollars a year into Chinese factories, and once they've sort of established this, and they realize, like, how much that could mean to local an…”

“You can't really blame them at all for adopting the outsourcing model, because without it, they would be bankrupt. I mean, the book begins after a pretty fun prologue. They're days away from bankruptcy. And it's because they're building everything themselves.”

“If you just sort of took 22% of revenue, which is what fifty five billion was in that year. And just sort of use that as a sort of, you know, back of the envelope math, back to 2007, the birth of the iPhone, and you took it all the way to 2025, you'd get above…”

“I don't think they can move to India. They certainly can't move to the US. Their production plants are basically encircled by Chinese competitors that they themselves created, and they're in a position where they can't make any good moves.”

“The tech capabilities aren't there. Apple builds them.”

“Like that's not supposed to be the case, but I would talk to Apple people who'd been to the Nokia line. I would talk to Nokia people who'd been to the Apple line. Like that's not supposed to happen. And yet it comes up all the time in anecdotes.”

“My narrative is not a book about Apple exploiting China. It's a book about China exploiting Apple, right, and getting technology transfer through these arrangements.”

“Market share wise, the iPhone has never been more than 20% of the global market. So who has more than 20% that can actually take on Nokia? It's the Chinese competitors. They have 55% market share, right? So you couple that with Apple, couple that with Samsung,…”

“Even right now, five to 10 most valuable companies in the world are hardware companies. Apple, Nvidia, Broadcom, Tesla, TSMC.”

“And in fact, the number one thing that we got wrong in our analysis of Apple in the early days is we had the price of the phone declining five percent in five years, right? Because that's kind of what you did as an analyst. You had to put declining ASPs. And i…”

“A lot of the engineering executives and leadership team that was in place there have become investors or advisors or mentors for us.”

“Sheep have to follow something, because if you think about it, you're outsourcing your trust to someone else. And if you think about Apple, we all use the iPhone. Does that make us sheep? You know or are we trusting Apple and an entrepreneur to create an exper…”