Mark Suster

Managing Partner, Upfront Ventures · 1 appearance on the record.

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investorfounderauthorexecutive@msuster ↗LinkedIn ↗bothsidesofthetable.com ↗Wikipedia ↗

Mark Suster is a Managing Partner at Upfront Ventures, where he leads early-stage investments in software and emerging technology. Before becoming a venture capitalist, he founded and sold two enterprise software companies, including Koral, which was acquired by Salesforce.

20statements → 5claims → 4claims resolved → 50%fully supported → 3.65/5average certainty → 2.5/5average debate potential → ≈4.5/5argument clarity, estimated → 9said about them ↓

2 supported 1 partly supported 1 contradicted 1 not checkable as stated how the 5 claims stand · each chip opens the sources

1 prediction · 4 assertions · 6 opinions · 9 insights · every statement was checked. The prediction and assertions are the 5 claims: statements the public record can support or contradict. 4 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Mark argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Suster says 20-percent growth software startups currently trade at 4x revenue
“But the twenty-year average is six X. And right now, if you're growing at 20%, you're probably trading at Forex.”
Mark Suster Jun 28, 2024 ▶ 40:56 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea

Their most notable contradicted claim

Assertion Contradicted
Suster: 25% of VC funds deployed their entire fund in 2021
“25% of all funds deployed their entire fund in twenty-twenty-one. 25%, one in four. The median time to deploy in twenty-twenty-one was 1.7 years, okay?”
Mark Suster Jun 28, 2024 ▶ 4:41 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
50% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Mark Suster on measured tape to publish a rate. This says nothing about how they speak.

Everything Mark Suster said on Sourcery that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Mark Suster argues Series A is VC's most overvalued funding round
“And so I think that a round is the single most overvalued round in venture capital.”
Mark Suster Jun 28, 2024 ▶ 20:26 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Seed funds take 15 years to yield most profits
“A seed fund has a 10 to 12 year maturity, and it's really more like 15 years, and that's just the truth about venture capital. It takes longer for your fund to mature, and you might return your fund in year seven, eight, or nine, but you're yielding most of th…”
Mark Suster Jun 28, 2024 ▶ 9:31 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Opinion
Mark Suster calls Anduril the most important private company besides SpaceX
“So you look recently at Anduril, probably the most important company In the private markets behind SpaceX.”
Mark Suster Jun 28, 2024 ▶ 37:56 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Going public without analyst coverage and institutional support is worse than staying private
“Going public, if you don't have coverage, and you don't have an institutional base that wants to invest in you, like, is worse than being private. Because you now have a fixed market cap that doesn't go up. You don't really have liquidity.”
Mark Suster Jun 28, 2024 ▶ 44:12 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Prediction Not checkable as stated
Mark Suster predicts mega tech M&A remains dead regardless of elections
“The FTC has not been looking too kindly on these mega deals. And so I think the mega deals just aren't going to happen for a period of time. I don't know what will happen post November, but even either administration, I'm not convinced they're suddenly going t…”
Mark Suster Jun 28, 2024 ▶ 45:14 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Opinion
Suster: Defense tech startups like Anduril are critical for future warfare
“I would argue that's why companies like Anduril are so important, because the future battleground are going to require a new type of weapon, a new type of defense system, that if we don't develop it, the Russians will, the Chinese will, the Koreans will, and I…”
Mark Suster Jun 28, 2024 ▶ 51:14 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Assertion Contradicted
Suster: 25% of VC funds deployed their entire fund in 2021
“25% of all funds deployed their entire fund in twenty-twenty-one. 25%, one in four. The median time to deploy in twenty-twenty-one was 1.7 years, okay?”
Mark Suster Jun 28, 2024 ▶ 4:41 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Roughly six deals drive 80% of returns in a venture fund
“Empirically, about six deals in any fund drive 80% of the returns.”
Mark Suster Jun 28, 2024 ▶ 6:01 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Opinion
Suster: There are too many cheerleader VCs
“I think there are too many cheerleader VCs.”
Mark Suster Jun 28, 2024 ▶ 23:34 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Investor advice from non-operators is often not actionable
“You often get input from investors who have never done what you've done before. And so it's like, well, meaning smart people saying smart things, but it's not actionable.”
Mark Suster Jun 28, 2024 ▶ 26:38 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Opinion
Suster: Pure software-only VC investing strategy is not realistic for the future
“So, I think VCs just got a little too comfortable that every investment they were gonna do was software only, and I just don't think that's realistic for the future.”
Mark Suster Jun 28, 2024 ▶ 39:52 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Assertion Supported
Suster says 20-percent growth software startups currently trade at 4x revenue
“But the twenty-year average is six X. And right now, if you're growing at 20%, you're probably trading at Forex.”
Mark Suster Jun 28, 2024 ▶ 40:56 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Disciplined valuations leave startups a much larger pool of potential acquirers
“There's a ton of companies that can acquire businesses for 100 to five hundred million dollars. There's not so many who can acquire it for two billion or five billion. So if you're disciplined as an investor, if you're disciplined as a founder, and you're fund…”
Mark Suster Jun 28, 2024 ▶ 45:35 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Opinion
Suster: Tech entrepreneurs in 2024 are more patriotic than ever before
“I think entrepreneurs In 20, 24 are way more patriotic than they've ever been. And, you know, there's sort of a pride in helping America and capitalism.”
Mark Suster Jun 28, 2024 ▶ 51:39 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Most tech markets are winner-take-most with weak returns for third place
“Most markets are winner take most. Number one takes the majority. Number two takes the rest. And number three is a set of steak knives. And If you back three, four or five, you're just not going to make a lot of money. You need extreme success in the category.”
Mark Suster Jun 28, 2024 ▶ 13:26 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Assertion Partly supported
Suster: Series A/B capital grew 9x from 2010 to 2022
“The market for A and B between 2010 and 2022 went up by nine X. So nine times more capital in those markets than in any other sector of the market. And as a result, valuations went up like 300%.”
Mark Suster Jun 28, 2024 ▶ 19:44 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: A VC's job is to be a sparring partner, not the decider
“I view it as our job to like be a sparring partner and it's lonely being CEO. I was CEO twice is very lonely and you don't get a lot of advice. And when you get advice, most of it is not applicable. And so I view it as our job to have an opinion and to state t…”
Mark Suster Jun 28, 2024 ▶ 24:29 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Mark Suster says VCs must time trends for five-year horizons
“So it's our job to invest in something that we believe is going to happen in five years and being correct. If it's going to happen in a year, you probably missed the trend and there's probably 10 other VCs that were investing four years ago. And if you invest …”
Mark Suster Jun 28, 2024 ▶ 28:22 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Insight
Suster: Hardware anchoring significantly increases consumer willingness to pay subscription fees
“If I tried to sell you a product on your iPhone, download it and pay 20 dollars a month, It's so hard to get someone to pay 20 dollars a month for anything on their iPhone. If I sell you a 200 dollar piece of hardware, but then you need a 20 dollar a month sub…”
Mark Suster Jun 28, 2024 ▶ 38:25 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea
Assertion Supported
Mark Suster notes 2021 software multiples hit 25x against historical 10x
“So, people were paying in twenty-twenty-one 25 times next 12 month revenue, ok? Over the last 10 years, they were paying just under 10 times.”
Mark Suster Jun 28, 2024 ▶ 40:23 Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcery with Molly O'Shea

The other half of the tape: Mark Suster's own voice is left out of every number here. Other people bring the name up 8 times in 5 episodes on Sourcery. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Molly O'Shea 5Ben Miller 2Gordon Ritter 1

Statements about Mark Suster, by other people (1)

Prediction Not checkable as stated
Miller: Middle East LPs will invest less in VC due to conflict
“I think they'll want to invest less because I think they're going to be trying to like deal with domestic issues. So I think that there's a possibility that we see a downturn coming out of this that, that could shock venture industry.”
Ben Miller Mar 30, 2026 ▶ 51:41 The Public Venture Fund That 9x’d in 3 Days (Fundrise VCX) · Sourcery with Molly O'Shea

Every mention by year

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Appearances (1)

EpisodeDateSpeaking time
Mark Suster, Upfront Ventures: Investing in Space, Defense, & Exit Opportunities · Sourcer Jun 28, 2024 45m
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