Laffont: Early Coatue models wrongly predicted iPhone prices declining five percent
Thomas Laffont · Thomas Laffont, Coatue - Anthropic, Citrini Paper, AI Volatility & Next Mag 7 · Sourcery with Molly O'Shea · Mar 6, 2026 · at 26:19
Thomas Laffont, Co-Founder of Coatue Management, reflects on his historical financial modeling as an analyst covering Apple starting in the 2000s.
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“And in fact, the number one thing that we got wrong in our analysis of Apple in the early days is we had the price of the phone declining five percent in five years, right? Because that's kind of what you did as an analyst. You had to put declining ASPs. And in fact, the opposite happened, right? The price increased.”
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