The Ledger

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Insight
Altman: Building in-house beats M&A for multi-product expansion
“I think that the vast majority of the time building is better than buying. I think buying companies, particularly when you're small, comes with a huge amount of overhead that is hard to foresee. You have to integrate the team, the culture, the product. You're …”
Jack Altman Sep 29, 2023 ▶ 19:24 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: New products often sell faster to net new customers than cross-sells
“Surprisingly, you would think, generally speaking, you would expect to see like more velocity on cross-sell because you already have the customer relationship. What tons of companies find is it actually comes more easily on the net new side than on the cross-s…”
Jack Altman Sep 29, 2023 ▶ 13:27 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Multi-product is the ultimate differentiator because GTM distribution is expensive
“Building products is cheaper than ever, taking products to market is sort of more expensive than ever, multi-product, I believe, is one of the most powerful forms of differentiation that's available to many companies.”
Jack Altman Sep 29, 2023 ▶ 22:50 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Multi-product roadmaps should follow the user's chronological workflow
“The right way to do it isn't just building sort of random products that you think your buyer might want to build, but instead thinking about the user journey And what does this sort of human who's using your products, what else exists chronologically in their …”
Jack Altman Sep 29, 2023 ▶ 5:16 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Startups must ring-fence engineering resources when launching secondary products
“What I've found is that when it comes to building and then taking to market new products, having unbelievably clear ownership is really essential or everything gets tripped up over, over everything. So when you when you build, one of the things that I think yo…”
Jack Altman Sep 29, 2023 ▶ 17:06 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: New product launches drain company resources faster than any other expansion
“More than any other sort of project I've ever worked on, at least, and that, you know, by projects, I mean a new product, but also things like going international, changing segments, trying to expand into a new industry, standing up a new function. More than a…”
Jack Altman Sep 29, 2023 ▶ 21:50 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
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