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Jack Altman

General Partner, Benchmark · 0 appearances on the record.

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investorfounderexecutivehost@jaltma ↗jackealtman.com ↗Wikipedia ↗

Jack Altman co-founded and served as CEO of the HR software company Lattice, growing it to a multi-billion-dollar valuation before becoming Executive Chairman. He is an investor who founded early-stage venture firm Alt Capital and joined Benchmark as a General Partner.

10statements → 0claims → 0claims resolved → —average certainty → —average debate potential → 4said about them ↓

6 insights · 4 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

Everything Jack Altman said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Altman: Building in-house beats M&A for multi-product expansion
“I think that the vast majority of the time building is better than buying. I think buying companies, particularly when you're small, comes with a huge amount of overhead that is hard to foresee. You have to integrate the team, the culture, the product. You're …”
Jack Altman Sep 29, 2023 ▶ 19:24 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Disclosure
Altman: Lattice put 5 of 7 engineers on new product at $2M
“We were at two million of ARR, and we had seven engineers, and we put five of them on this engagement product for like nine months.”
Jack Altman Sep 29, 2023 ▶ 6:40 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Disclosure
Altman: Lattice Engagement launch almost doubled quarterly bookings rate overnight
“We had a humongous lift. We almost doubled our quarterly bookings rate overnight when we launched it. But then when you pulled it open, like, 20% of the lift was explained by the higher pricing. Almost all of it was explained by the better conversion rate and …”
Jack Altman Sep 29, 2023 ▶ 11:09 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: New products often sell faster to net new customers than cross-sells
“Surprisingly, you would think, generally speaking, you would expect to see like more velocity on cross-sell because you already have the customer relationship. What tons of companies find is it actually comes more easily on the net new side than on the cross-s…”
Jack Altman Sep 29, 2023 ▶ 13:27 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Multi-product is the ultimate differentiator because GTM distribution is expensive
“Building products is cheaper than ever, taking products to market is sort of more expensive than ever, multi-product, I believe, is one of the most powerful forms of differentiation that's available to many companies.”
Jack Altman Sep 29, 2023 ▶ 22:50 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Multi-product roadmaps should follow the user's chronological workflow
“The right way to do it isn't just building sort of random products that you think your buyer might want to build, but instead thinking about the user journey And what does this sort of human who's using your products, what else exists chronologically in their …”
Jack Altman Sep 29, 2023 ▶ 5:16 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Startups must ring-fence engineering resources when launching secondary products
“What I've found is that when it comes to building and then taking to market new products, having unbelievably clear ownership is really essential or everything gets tripped up over, over everything. So when you when you build, one of the things that I think yo…”
Jack Altman Sep 29, 2023 ▶ 17:06 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: New product launches drain company resources faster than any other expansion
“More than any other sort of project I've ever worked on, at least, and that, you know, by projects, I mean a new product, but also things like going international, changing segments, trying to expand into a new industry, standing up a new function. More than a…”
Jack Altman Sep 29, 2023 ▶ 21:50 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Disclosure
Altman: Lattice discovered it was managing around 370 separate vendors
“I remember at Lattice we looked at some point a couple of years ago and we had like 370 vendors or something like that.”
Jack Altman Sep 29, 2023 ▶ 8:26 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Disclosure
Altman: Years after Lattice's 2018 launch, buyers still viewed it as single-product
“Even years after 2018, when we had launched our second product, people still just thought we had a performance management product.”
Jack Altman Sep 29, 2023 ▶ 15:18 From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman

The other half of the tape: Jack Altman's own voice is left out of every number here. Other people bring the name up 4 times in 3 episodes on the Official SaaStr Podcast. every mention, with the transcript →

Who brings them up most Jason Lemkin 4

Every mention by year

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2025 1 mention in 1 episode
2023 3 mentions in 2 episodes 2 per episode

Played on the show (1)

Episodes where a recording of Jack Altman was played rather than Jack taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman Sep 29, 2023 21m aired address
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