This episode carries Jack Altman's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Jack Altman, CEO of Lattice, analyzes the build-versus-buy decision for startups expanding into multi-product architectures.
“I think that the vast majority of the time building is better than buying. I think buying companies, particularly when you're small, comes with a huge amount of overhead that is hard to foresee. You have to integrate the team, the culture, the product. You're not going to have the integrations. It's generally speaking going to be more expensive than if you just build it in house. It's going to be a huge distraction to your leadership team relative to building it in house.”
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More from Jack Altman
Disclosure
Altman: Lattice put 5 of 7 engineers on new product at $2M
“We were at two million of ARR, and we had seven engineers, and we put five of them on this engagement product for like nine months.”
Jack AltmanSep 29, 2023▶ 6:40From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Disclosure
Altman: Lattice Engagement launch almost doubled quarterly bookings rate overnight
“We had a humongous lift. We almost doubled our quarterly bookings rate overnight when we launched it. But then when you pulled it open, like, 20% of the lift was explained by the higher pricing. Almost all of it was explained by the better conversion rate and …”
Jack AltmanSep 29, 2023▶ 11:09From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: New products often sell faster to net new customers than cross-sells
“Surprisingly, you would think, generally speaking, you would expect to see like more velocity on cross-sell because you already have the customer relationship. What tons of companies find is it actually comes more easily on the net new side than on the cross-s…”
Jack AltmanSep 29, 2023▶ 13:27From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Multi-product is the ultimate differentiator because GTM distribution is expensive
“Building products is cheaper than ever, taking products to market is sort of more expensive than ever, multi-product, I believe, is one of the most powerful forms of differentiation that's available to many companies.”
Jack AltmanSep 29, 2023▶ 22:50From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Multi-product roadmaps should follow the user's chronological workflow
“The right way to do it isn't just building sort of random products that you think your buyer might want to build, but instead thinking about the user journey And what does this sort of human who's using your products, what else exists chronologically in their …”
Jack AltmanSep 29, 2023▶ 5:16From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
Insight
Altman: Startups must ring-fence engineering resources when launching secondary products
“What I've found is that when it comes to building and then taking to market new products, having unbelievably clear ownership is really essential or everything gets tripped up over, over everything. So when you when you build, one of the things that I think yo…”
Jack AltmanSep 29, 2023▶ 17:06From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman
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