Altman: Startups must ring-fence engineering resources when launching secondary products
Jack Altman · From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman · Sep 29, 2023 · at 17:06
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Jack Altman, CEO of Lattice, explains resource allocation pitfalls when scaling SaaS startups to multi-product models.
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“What I've found is that when it comes to building and then taking to market new products, having unbelievably clear ownership is really essential or everything gets tripped up over, over everything. So when you when you build, one of the things that I think you end up needing to do is really cordon off, for example, the resources on the engineering product side and make clear who owns it, because there's going to be an existing draw for engineering and product resources on your current On your current products.”
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