The Ledger
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Blond: Rippling reached hundreds of millions in ARR by late 2022
“The revenue growth, hundreds of millions of dollars of ARR and so much more, but I know that it was a lot of really hard work to get to where we are today and probably a lot of hard work left as well.”
Parker Conrad hustled a free Outreach seat for early Rippling
“Parker actually convinced Riley, who was, had moved over from Zenefits to Outreach to give us, like, a free seat in the early days which was a great play because we became a big customer of theirs.”
Early Rippling had no paying customers, selling exclusively to YC startups
“And so at that point we were really just selling to YC companies. Like we had come out of the recent winter batch. And so that was really what our top of funnel was selling to other YC companies in the batch. And we were really starting from zero. I mean, we h…”
Rippling unlocked early outbound by pitching IT automation instead of HR
“And so what, the way that we kind of described what we did to people was we basically wrote an email that was something along the lines of like, look, I'm sure that you have like you know, an automated process for like onboarding employees and managing HR and …”