Plank: Gusto generated huge early revenue through accounting channel partnerships
Matt Plank · SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank · Dec 15, 2022 · at 13:21
Matt Plank, VP of Sales at Rippling and former Zenefits executive, discusses channel sales strategies in HR and payroll software.
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“We never had accountant partnerships when all of our competitors like Gusto, you know, had an enormous amount of their revenue in the early days came from the accounting channel.”
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