Rippling unlocked early outbound by pitching IT automation instead of HR
Matt Plank · SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank · Dec 15, 2022 · at 9:20
Matt Plank, VP of Sales at Rippling, describes how Rippling differentiated its early cold outreach against incumbent HR software like Gusto and Zenefits.
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“And so what, the way that we kind of described what we did to people was we basically wrote an email that was something along the lines of like, look, I'm sure that you have like you know, an automated process for like onboarding employees and managing HR and payroll benefits. We do that as well, but like when you hire somebody, how do you get them set up with a computer for the first time? Like, how do you go about Creating their accounts and all the different systems that they had used.”
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