Biestman: ServiceTitan hired trade industry practitioners directly into its R&D organization
Ross Beesman · From Startup to $11B: ServiceTitan's CRO Breaks Down Their Sales Playbook · Jul 30, 2025 · at 18:35
Ross Beesman, CRO of ServiceTitan, discusses how the company expanded beyond plumbing software into multiple trades.
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“We hired people from these specific trades that had been technicians, that had been call center agents, that had been a foes that had been owners and said, We want you to come work for us. We want you to come report into our R&D function, and we want to learn from you how we're going to build product that's going to be conducive to these other verticals that we're not in today.”
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