R&D

4 statements across 4 episodes · 1 bullish · 0 bearish · 4 people on the record · first statement Jul 7, 2017 by Jay Simons · across every show →

Everything said about R&D, oldest first

Jul 7, 2017 positive

Assertion Supported

Jay Simons: Atlassian spends twice as much on R&D as on S&M

“We spend twice on R&D, you know, that, that we do in sales and marketing.”

Jay Simons Jul 7, 2017 ▶ 16:14 Jay Simons, President @ Atlassian - The Inside Story Through IPO

Oct 29, 2021 neutral

Insight

Sacks: Scaling SaaS Companies Should Target 50% S&M, 40% R&D, and 10% G&A

“About 10% of your organization should be G&A. About 40% R&D and 50% sales and marketing. You can see that on either a, sort of a dollar cost basis or on a headcount basis. Either way, that should roughly work.”

David Sacks Oct 29, 2021 ▶ 3:37 The SaaS Org Chart by Series with David Sacks, Co-founder and General Partner at Craft Ventures

Mar 7, 2023

Assertion Not yet assessed · timeframe Jun 2023

Atlassian spends only 15% of revenue on sales and marketing

“We spend 15%, one to five percent of revenue on sales and marketing, roughly, mid-teens which is a fraction of any company that's in enterprise software of our size. And we spend, call it 35 to 40% on R&D.”

Cameron Deatsch Mar 7, 2023 ▶ 30:59 How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch

Jul 30, 2025

Disclosure

Biestman: ServiceTitan hired trade industry practitioners directly into its R&D organization

“We hired people from these specific trades that had been technicians, that had been call center agents, that had been a foes that had been owners and said, We want you to come work for us. We want you to come report into our R&D function, and we want to learn …”

Ross Beesman Jul 30, 2025 ▶ 18:35 From Startup to $11B: ServiceTitan's CRO Breaks Down Their Sales Playbook

R&D

Everything said about R&D, oldest first

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