Monetization improvements drive 4x the bottom-line impact of acquisition improvements
Menlo Ventures Investor · Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures · Oct 28, 2019 · at 2:11
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A Menlo Ventures investor discusses SaaS growth levers and pricing optimization during a SaaStr presentation.
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“This is an interesting study that was done by the folks from Price Intelligently. They talked to over 500 SaaS companies and looked at what a one percent improvement in acquisition, retention, and monetization did to the company's bottom line. And the results were pretty staggering. Monetization had four X the impact compared to acquisition.”
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