Svane: Flexible pricing and packaging is competitively disruptive
Mikkel Svane · Zendesk From Day 0 to Today: The Lessons Learned · Aug 23, 2017 · at 23:14
Mikkel Svane, CEO of Zendesk, reflects on market segmentation and pricing strategy with CRV general partner Devdutt Yellurkar.
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“Being really flexible with your pricing and your packaging can be really, really competitively disruptive. That you can come with a price point, or you can come with a pricing model that works for your customer, that is almost, that feels designed for their needs, is incredibly important.”
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