Wilson: Enterprise software purchasing decisions are shifting to CFOs and CEOs
Hannah Wilson · How To Adapt Your Sales Strategy To The Current Sales Environment | Modern Health SVP of Sales · Feb 7, 2023 · at 3:05
Modern Health SVP of Sales Hannah Wilson explains how macroeconomic tightening has introduced executive and finance scrutiny into B2B sales cycles.
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“One thing that's been consistent, and I bet most sales leaders would agree with this, is that the buying decisions, which used to be with the functional lead, which in our case is the chief people officer, are now oftentimes getting pushed to the CFO, sometimes the CEO.”
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