Startups missing targets must immediately shorten operational reporting to daily cadences
Sterling Snow · Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow · Jul 5, 2023 · at 29:58
Sterling Snow, former CRO of Divvy, discusses crisis management and performance tracking frameworks for go-to-market teams.
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“If something is getting really hard, If you're behind, you need to shorten the cycle even more. So if you're forecasting and you're saying, Hey, I don't think we're going to get there in, in whatever time period you've chosen. We're not going to get there this month. Then you better be meeting on a weekly basis. The scorecards that your team is sending you better be coming in every night at the end of the night, because you need to shorten the cycle to give you more chances to figure out what's working and what's not, and to get those feedback loop, those feedback loops Faster so that you can actually correct the problem before it's a real problem.”
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