Sterling Snow
14 statements across 2 episodes · 11 bullish · 1 bearish · 1 people on the record · first statement Nov 17, 2022 by Sterling Snow · said 2 times in 2 episodes since 2023 · across every show →
On the record as a speaker too: Sterling Snow's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Jason Lemkin (2)
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Everything said about Sterling Snow, oldest first
Nov 17, 2022 negative
Nov 17, 2022 positive
Snow: Divvy reduced CAC by 75% after COVID caused a 30% drop
“And for our business, we immediately, you know, revenue drops 30% overnight, and so we get, we got thrust into that efficiency mindset for just a second during COVID, and then it obviously went crazy again, but during those moments, we had an initiative that r…”
Jul 5, 2023 positive
Jul 5, 2023 positive
Snow: Shared revenue targets must take priority over channel lead attribution
“The first thing you have to do is to make that matter just a little bit less. Make it more about the overall goal that you're chasing together than about what portion of this is marketing source? What portion of this is coming from outbound? What portion of th…”
Jul 5, 2023 neutral
Divvy measured brand marketing performance by total organic revenue
“Brand would have a number and their number was the organic number. Okay. So like I'm saying, okay, you want credit for basically everything. That's fine. The organic number, right? So everything we didn't use performance marketing dollars for that starts to th…”
Jul 5, 2023
Jul 5, 2023 bullish
Jul 5, 2023 positive
Jul 5, 2023 positive
Jul 5, 2023 positive
Operating on a monthly cadence gives startups 12 chances to beat targets
“If your business today runs on quarters, figure out how to run it in months. You give yourself 12 chances To beat and raise, you give yourself 12 chances to correct mistakes, you give yourself 12 chances to have a higher growth rate at the end of the year.”
Jul 5, 2023 positive
Snow: Great marketers embrace revenue quotas while bad marketers flee them
“In my experience great marketers love that, and bad marketers run away from that very, very fast. Like, I talk about it a ton in the interview, like, hey, this is how we structure it, and you know, you're gonna be a demand gen person here, and like, this is ho…”
Jul 5, 2023 positive
Startups missing targets must immediately shorten operational reporting to daily cadences
“If something is getting really hard, If you're behind, you need to shorten the cycle even more. So if you're forecasting and you're saying, Hey, I don't think we're going to get there in, in whatever time period you've chosen. We're not going to get there this…”
Jul 5, 2023 positive
Jul 5, 2023 positive
Pushing GTM accountability one stage deeper aligns behavior and accelerates growth
“We would force, we would push everybody's accountability one step deeper in the funnel, because what does that do? Well, automatically, now that, that sales rep who has responsibility for what goes on when they're at the next stage of the funnel and implementa…”