Lawrence: Startups must hire sales leaders who build playbooks, not just execute them
Jennifer Lawrence · How to Hire a Great VP of Sales with SaaStr + Duo Security · Sep 19, 2019 · at 6:33
Sales veteran Jennifer Lawrence warns startup founders against hiring polished big-company sales executives who rely on pre-built playbooks.
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“When you're in startup mode, startup going to growth, and even growth mode going to scale, you want to find someone who knows how to actually figure things out. Not execute on a playbook that's been given to them.”
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