Molina: Prioritizing feature adoption over contract sales increases retention
Javier Molina · How Sales and Product Really Should Work Together with MongoDB | SaaStr Software Community · Jan 8, 2021 · at 22:30
MongoDB SVP Javier Molina explains how shifting away from rigid ACV quotas toward product usage education improved retention.
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“The less we try to sell contracts or annualized customers for growth and ACV, and instead focus on feature adoption and education, the more we see increased retention.”
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