Wilson: SaaS pricing should aim for a 10x ROI ratio
Andy Wilson · Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mistakes Along the Way · May 20, 2020 · at 5:05
Andy Wilson, CEO of Logikcull, shares pricing frameworks and sales lessons from scaling Logikcull to $10M in ARR at a SaaStr conference.
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“It is to find out what your ROI is in terms of either time saved or money saved, something like that, and keep it around 10 X. It doesn't need to be much more than that. If it, if it's way more than that, maybe you're actually leaving money on the table.”
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