Cassidy: Startups should hire dedicated partner roles earlier to diversify demand
Brendon Cassidy · 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks · Aug 15, 2023 · at 51:17
Sales executive Brendan Cassidy advises an audience member on creating dedicated partnership and affiliate channel roles early in go-to-market scaling.
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“I definitely think leaning into the partner, A partner sort of specific role earlier is like sort of a reality now. It's a smart thing to do because, you know, everyone's looking for, you know, a way to diversify, like I think Robert talked about, or diversify your top of the funnel and demand strategy. That's a real channel.”
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