Cassidy: Top sales reps won't join startups without proven high earners
Brendon Cassidy · The Sales Playbook for 2022 with Co-Sell CEO Brendon Cassidy and SaaStr CEO Jason Lemkin · Nov 4, 2021 · at 5:36
Brendon Cassidy discusses why early-stage startups struggle to attract elite sales talent without validation from successful peers.
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“They're going to be really hard to get a really good sale, you know, salesperson to come in with no proof, right? Like, Hey, can I talk to a salesperson and sort of ask, you know, how much they may, you know, how much they've closed, how much they make. And you're like, well, we don't really have anyone. We don't really have anyone that's done that. They're not coming, you know? So yeah, the best people are more risk averse than ever.”
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