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Baird: First cold call voicemail resulted in $600,000 deal with Symantec

Anna Baird · How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic · Dec 30, 2021 · at 3:47

Anna Baird, CRO at Outreach, recounts her early prospecting career during a panel discussion at SaaStr Annual.

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“Early my, I still remember vividly my very first cold call. Yes. It was to Symantec, so those of you know, they're like, here in the valley, virus, anti-virus software and I was scared to death. I still remember, like, literally not breathing when I left the voicemail, because I did get voicemail, and I ended up with a 600,000 dollar deal out of that”

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Disclosure
Baird: Outreach runs a five-week transition program preparing SDRs for AE roles
“We also have them doing a, there's a five week that they get nominated into preparing them to be an SMB AE, so our small business AE team. They have a five week, they get nominated into it, they get to work with the AEs, they get to learn what that's like, pre…”
Anna Baird Dec 30, 2021 ▶ 15:50 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic
Disclosure
Baird: Outreach launched a 9-month VP training program for women managers
“We also just started, we launched it this week, it's called our RISE program, so I'm taking our women's And sales managers and teaching them how to be VPs. So I think we're, I'm doing a small group. They're a, they're my guinea pigs. We're going to take them t…”
Anna Baird Dec 30, 2021 ▶ 37:14 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic
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