Anna Baird

Operating Partner, Madrona Venture Group · 1 appearance on the record.

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executiveinvestoroperatorLinkedIn ↗madrona.com ↗

Anna Baird is an enterprise software executive and investor who served as Chief Operating Officer and Chief Revenue Officer at Outreach. Over a 30-year career, she previously held senior leadership roles including CFO and COO at Livongo, SVP at McAfee, and partner at KPMG.

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1 assertion · 2 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 0 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said3 Episodes1

Everything Anna Baird said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

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Baird: First cold call voicemail resulted in $600,000 deal with Symantec

“Early my, I still remember vividly my very first cold call. Yes. It was to Symantec, so those of you know, they're like, here in the valley, virus, anti-virus software and I was scared to death. I still remember, like, literally not breathing when I left the v…”

Anna Baird Dec 30, 2021 ▶ 3:47 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

Disclosure

Baird: Outreach runs a five-week transition program preparing SDRs for AE roles

“We also have them doing a, there's a five week that they get nominated into preparing them to be an SMB AE, so our small business AE team. They have a five week, they get nominated into it, they get to work with the AEs, they get to learn what that's like, pre…”

Anna Baird Dec 30, 2021 ▶ 15:50 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

Disclosure

Baird: Outreach launched a 9-month VP training program for women managers

“We also just started, we launched it this week, it's called our RISE program, so I'm taking our women's And sales managers and teaching them how to be VPs. So I think we're, I'm doing a small group. They're a, they're my guinea pigs. We're going to take them t…”

Anna Baird Dec 30, 2021 ▶ 37:14 How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic

Appearances (1)

Episode	Date	Speaking time
How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic	Dec 30, 2021	13m

Anna Baird

Appearances (1)

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