“At hacker one, it meant we had to increase our pricing. So when I joined the company, we sold on a commission base where we say, okay, customer, if you pay a thousand dollars in bounties to this hacker, we will take 2200 dollars as commission. It was a beautiful model, very economical, effective. Economic buyers didn't like it. It was not predictable. When we said, you will pay only for what you use, the economic buyer said, sure, but what do I put in my budget?”
quote is from the automated transcript, cleaned for reading:
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More from Mårten Mickos
Insight
Mickos: Customer pricing complaints without churn validate effective pricing
“And then, by the way, if customers complain about price, that doesn't mean the price is too high. It is too high when they abandon you. If they complain and they don't abandon you, in a weird way, they're confirming that your pricing is pretty good.”
Mårten MickosDec 16, 2021▶ 14:31Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
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Mickos: The best way to avoid cyberattacks is proactive hacking
“Because the best way to avoid getting hacked is to try to get hacked.”
Mårten MickosDec 16, 2021▶ 0:36Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
Insight
Mickos: SaaS companies cannot succeed without getting pricing right
“There is no successful SaaS company that doesn't have good pricing. Like, it's completely impossible for you to succeed by whatever metric you have if your pricing isn't more or less right.”
Mårten MickosDec 16, 2021▶ 1:33Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
Insight
Mickos: Pricing must be designed to pass the detached economic buyer
“The problem is always for the seller to explain it to his or her boss, and for the buyer to explain it to the economic buyer. Because every purchase has an economic buyer in the background who is not excited about the product, who doesn't care about the vendor…”
Mårten MickosDec 16, 2021▶ 3:30Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
Disclosure
Mickos: HackerOne raised prices with subscriptions, improving customer satisfaction through predictability
“So we increased our pricing and started selling subscriptions for much higher amounts, and the customer is much happier, because they can predict every year what it will cost.”
Mårten MickosDec 16, 2021▶ 4:48Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
Insight
Mickos: Customers fundamentally value convenience and predictable cost above quality claims
“So customers look for, always look for convenience and predictability of cost, whatever they tell you. There are, of course, exceptions to everything, but even when they say quality is all we care about, they will often perceive it in a form of convenience. Th…”
Mårten MickosDec 16, 2021▶ 7:47Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos
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