Mickos: The best way to avoid cyberattacks is proactive hacking
Mårten Mickos · Picking the Perfect Pricing Model that Fits Your App and More with HackerOne's CEO Marten Mickos · Dec 16, 2021 · at 0:36
HackerOne CEO Mårten Mickos explains the core premise of ethical hacking and HackerOne's business model.
0:00 / 0:03exact quote · 4.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Because the best way to avoid getting hacked is to try to get hacked.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Mårten Mickos
Mickos: Customer pricing complaints without churn validate effective pricing
“And then, by the way, if customers complain about price, that doesn't mean the price is too high. It is too high when they abandon you. If they complain and they don't abandon you, in a weird way, they're confirming that your pricing is pretty good.”
Mickos: SaaS companies cannot succeed without getting pricing right
“There is no successful SaaS company that doesn't have good pricing. Like, it's completely impossible for you to succeed by whatever metric you have if your pricing isn't more or less right.”
Mickos: Pricing must be designed to pass the detached economic buyer
“The problem is always for the seller to explain it to his or her boss, and for the buyer to explain it to the economic buyer. Because every purchase has an economic buyer in the background who is not excited about the product, who doesn't care about the vendor…”
Mickos: HackerOne raised prices with subscriptions, improving customer satisfaction through predictability
“So we increased our pricing and started selling subscriptions for much higher amounts, and the customer is much happier, because they can predict every year what it will cost.”
Mickos: Customers fundamentally value convenience and predictable cost above quality claims
“So customers look for, always look for convenience and predictability of cost, whatever they tell you. There are, of course, exceptions to everything, but even when they say quality is all we care about, they will often perceive it in a form of convenience. Th…”
Mickos: Public SaaS pricing forces vendors to justify rates against competitors
“So when you publish your pricing like this, you are subjecting it to competitive analysis by others. So it's not like you could just dream up these numbers. You have to be able to justify them to a customer who will come back and say, But this other vendor cha…”