Founders should define their Ideal Customer Profile before launching, says Crespo
Eléonore Crespo · Why Choosing Your First Customers Matters More Than You Think | Pigment Co-Founder Eléonore Crespo · Aug 23, 2022 · at 8:32
This episode carries Eléonore Crespo's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Pigment co-founder Eléonore Crespo shares advice on enterprise customer acquisition strategy at SaaStr.
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“What is going to be key for you is to first of all draw a picture of your ideal customer profile. And you shouldn't do that three, four years down the line. You should do that even before starting your company. You should do that when you're actually designing the first layers of your product.”
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