Crespo makes prospective VCs introduce portfolio companies before accepting investment
Eléonore Crespo · Why Choosing Your First Customers Matters More Than You Think | Pigment Co-Founder Eléonore Crespo · Aug 23, 2022 · at 13:19
This episode carries Eléonore Crespo's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Pigment co-founder Eléonore Crespo explains how founders can turn prospective investor due diligence into active sales pipeline.
0:00 / 0:33exact quote · 33.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“What I love to do, you know, when someone is interested in pigment is to actually tell them that, you know, if They start making a couple of intros to their portfolio companies. Not only their portfolio companies will benefit a lot from probably, you know, looking at pigment and installing pigment as a tool to help them, you know, take faster decisions around their business, especially in this world when, you know, you have to deal with your financials the most perfect way. But also, obviously, because they will see if this customer buys the tool and if they are happy with the tool. And this is the best deal they can do, right?”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Eléonore Crespo
Hiring senior talent from day one accelerates startup growth, says Crespo
“Finally, something we did with Pigment was to hire very senior talents day one. And I can tell you that this is a very big accelerator as well of growth for two reasons. First of all, senior people, they have their own network, so they are going to bring also,…”
SaaS founders should prioritize customer quality over revenue, says Eléonore Crespo
“Why you should actually pay more attention into your customers than into your revenue.”
Recommend competitor tools to bad-fit prospects to build trust, advises Crespo
“If some people look at the door and want to buy your product, but yet are too small or too big for you, I would strongly advise you to build trust with them by recommending competitive alternatives.”
Iconic early customer logos signal product trust to VCs, says Crespo
“One thing that always got up our attention at Index was when companies very early stage would come and talk about some iconic brands they managed to sign very early on, and that would always trigger our attention because we would think, well, You know, they pr…”