Building 79 features for PayPal unlocked Google and Amazon sales
Sophie Chesters · 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community · Sep 13, 2022 · at 13:28
UserZoom CMO Sophie Chesters describes how UserZoom chose its target customer persona in its early days.
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“Luckily, Alfonso decided to take the UX researcher persona, which was the PayPal option, and, you know, built, I believe, 79 of those features, and that enabled the team to go and sell the same proposition to people like Google, Facebook, Amazon, eBay.”
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