Chesters: Startups must focus on one target persona until scaling
Sophie Chesters · 10 Lessons Learned Along the Path to $100M ARR | UserZoom's CEO and CMO | SaaStr Software Community · Sep 13, 2022 · at 11:53
Sophie Chesters, CMO of UserZoom, speaks at SaaStr about scaling strategies and product-market focus.
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“So, you may have heard this before, but we think this is still really, really important to think about, and it's to define one persona until you scale. And as a CMO, I just love to hear a founder give this advice, because it means that a marketer and the product developers Can focus on a problem, can focus on those pain points, they can do that deep research, and maybe apply something, a model like, you know, I like the jobs to be done model, I think that's a very smart model to use, and to really make sure that you're nailing those problems.”
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