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Braverman: Flexport achieved high sales retention by granting equity upon promotion

Ben Braverman · CRO Confidential: Sales Recruitment and Hiring Managers With Ben Braverman · Jan 27, 2023 · at 30:09

Former Flexport CRO Ben Braverman discusses structuring startup sales compensation and equity grants.

0:00 / 0:09exact quote · 9.2s
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“We found we had incredible retention at Flexport when we paired career progression with meaningful equity grants when people progressed in their careers.”

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