Braverman: Startups must attach PR to existing media obsessions, not themselves
Ben Braverman · CRO Confidential: Sales Recruitment and Hiring Managers With Ben Braverman · Jan 27, 2023 · at 32:55
Former Flexport CRO Ben Braverman shares early-stage PR and marketing advice for startup founders.
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“If you want them to care about your business, you've got to find some way to attach yourself to the current thing. You can't try to make yourself the current thing. It's literally impossible. I think that's the number one mistake, you know, first time founders or first time marketing leaders make is they try to get the world to care about them. When what they should be doing is trying to attach themselves to the thing the world already cares about.”
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