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Josh Reeves

Co-Founder and CEO, Gusto · 1 appearance on the record.

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founderexecutiveinvestor@joshuareeves ↗LinkedIn ↗gusto.com ↗

Josh Reeves co-founded Gusto in 2011, serving as its chief executive officer. Previously, he earned degrees in electrical engineering from Stanford University and founded the startup Unwrap.

7statements → 1claims → 1claims resolved → 3.86/5average certainty → 1.86/5average debate potential → 3said about them ↓

0 supported 1 partly supported 0 contradicted how the 1 claim stands · each chip opens the sources

1 assertion · 1 opinion · 3 insights · 2 disclosures · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 1 is resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

Everything Josh Reeves said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Reeves: Compliance and mission-critical software cannot rely on standard beta launches
“And I think this is a principle that applies to a lot of companies, maybe all, I'm not sure. But especially when you're in a space that has compliance or really solving mission critical activities. For us, it's like getting people paid on time correctly, accur…”
Josh Reeves Nov 8, 2022 ▶ 2:35 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value
Opinion
Reeves: Silicon Valley 'land grab' mentality fails to build durable businesses
“I think especially in Silicon Valley, the term land grab can be used as a way to rationalize kind of throwing out every business practice and just doing whatever it takes to win. That doesn't actually lead in my opinion to really long-term durable businesses.”
Josh Reeves Nov 8, 2022 ▶ 4:18 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value
Insight
Reeves: Scaling with poor unit economics turns small bad businesses big
“Before you scale it, you have to prove out the unit economics, because if you scale something with poor unit economics, it just means you're going to have a small bad business become a big bad business, right?”
Josh Reeves Nov 8, 2022 ▶ 6:28 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value
Insight
Reeves: Treat fundraising like hiring permanent, part-time teammates
“When I say that fundraising is like hiring, what I mean is, if you can, try to apply the same logic I just shared about hiring a teammate to fundraising, right? This is someone that's going to join your company, Albeit part-time, not full-time. Although a lot …”
Josh Reeves Nov 8, 2022 ▶ 17:55 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value
Disclosure
Gusto took 18 months to launch, scoping only to California startups
“You know, in our context, you know, it took from our starting of the company to a public launch, we obviously had some early customers, friends using the product, but to a public launch, it was about a year and a half. And that was time when we obviously were …”
Josh Reeves Nov 8, 2022 ▶ 3:25 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value
Assertion Partly supported
Reeves: Gusto employs 2,600 people and serves 5–10% of US companies
“Gusto today is about 2600 people. We serve in the range of, you know, five to 10% of companies in the U.S.”
Josh Reeves Nov 8, 2022 ▶ 3:54 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value
Disclosure
Reeves: Gusto uses 3-4 year horizon arcs with 18-month financial windows
“We do three, four year horizon arcs at Gusto. That works backwards into one year planning with an 18 month financial window.”
Josh Reeves Nov 8, 2022 ▶ 11:01 Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value

The other half of the tape: Josh Reeves's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on the Official SaaStr Podcast. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Jason Lemkin 2

Statements about Josh Reeves, by other people (1)

Assertion Not publicly verifiable
Lemkin: Gusto CEO Barred New Executives From Working For 60 Days
“When Josh would hire a new executive, I think he wouldn't let him work for, 60 days.”
Jason Lemkin Sep 19, 2024 ▶ 18:28 How to Hire a Great VP of Sales Today with SaaStr CEO Jason Lemkin

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Appearances (1)

EpisodeDateSpeaking time
Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Nov 8, 2022 21m
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