Reeves: Treat fundraising like hiring permanent, part-time teammates
Josh Reeves · Gusto Co-Founder Josh Reeves: How Focusing on Delivering Customer Value Generates Business Value · Nov 8, 2022 · at 17:55
Gusto co-founder and CEO Josh Reeves explains why founders should not simply take capital from anyone who offers it.
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“When I say that fundraising is like hiring, what I mean is, if you can, try to apply the same logic I just shared about hiring a teammate to fundraising, right? This is someone that's going to join your company, Albeit part-time, not full-time. Although a lot of our investors I've wanted to hire full-time, they just happen to want to stay an investor. And you're actually not going to be able to fire them, right? So really think intentionally about why you don't want to just accept whoever offers you capital. Really try to understand their values, their motivations, their skill set, what they bring to the table.”
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