Hillary Ball

Partner, Atomico · 1 appearance on the record.

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Hillary Ball focuses on growth-stage investments at venture capital firm Atomico, backing Series B+ SaaS, consumer internet, and enterprise software companies across Europe and the United States. She serves on the boards of portfolio companies such as Framer and Gympass, and has been involved in Atomico's investments in MasterClass, Sorare, and SmartNews.

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2 insights · 1 disclosure · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.

What they said3 Episodes1

Everything Hillary Ball said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Ball: Startup Narrative Remains Essential From Seed Stage Through Growth Rounds

“There is one row on this table where that need for validation is there even from the earliest stages from the seed. Which is this idea around the narrative. And this becomes really important because of this dynamic at the early stages where a lot of these area…”

Hillary Ball Sep 1, 2022 ▶ 2:15 The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico

Disclosure

Ball: Atomico does not require set ARR benchmarks across venture stages

“For us we don't have a set expected ARR at each of these stages, and I think we see that it varies. Sometimes we see series A or series B companies that might be still pre-launch and so that's why we'll look at some of these other ways to validate things like …”

Hillary Ball Sep 1, 2022 ▶ 21:58 The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico

Insight

Ball: Growth investors run broad customer surveys to rank products against rivals

“Many growth investors will also have a quantitative approach as well to validating this competitive advantage, which will be running wide market surveys of these customer groups to also understand how your product ranks relative to potentially competing soluti…”

Hillary Ball Sep 1, 2022 ▶ 15:36 The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico

Appearances (1)

Episode	Date	Speaking time
The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico	Sep 1, 2022	10m

Hillary Ball

Appearances (1)

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