Ball: Startup Narrative Remains Essential From Seed Stage Through Growth Rounds
Hillary Ball · The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico · Sep 1, 2022 · at 2:15
Atomico investor Hillary Ball outlines the firm's framework for evaluating startup milestones across early-stage and growth rounds.
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“There is one row on this table where that need for validation is there even from the earliest stages from the seed. Which is this idea around the narrative. And this becomes really important because of this dynamic at the early stages where a lot of these areas won't be proven yet, and there won't be full validation yet. How you craft that narrative and tell that story to investors is really key in terms of telling them about the vision. But even at the growth stage, a lot of these areas won't be perfectly in place yet, whether it's the exact go to market or the competitive advantage being, being fully proven out yet. So that narrative remains really important throughout the entire course of this scaling journey.”
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