Ball: Growth investors run broad customer surveys to rank products against rivals
Hillary Ball · The 7 Tips to Setting Yourself Apart During the Venture and Growth Stages with Atomico · Sep 1, 2022 · at 15:36
Hillary Ball, Principal at VC firm Atomico, outlines the quantitative diligence methodologies growth-stage investors use to evaluate startups.
0:00 / 0:16exact quote · 16.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Many growth investors will also have a quantitative approach as well to validating this competitive advantage, which will be running wide market surveys of these customer groups to also understand how your product ranks relative to potentially competing solutions in the market as well.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Hillary Ball
Ball: Startup Narrative Remains Essential From Seed Stage Through Growth Rounds
“There is one row on this table where that need for validation is there even from the earliest stages from the seed. Which is this idea around the narrative. And this becomes really important because of this dynamic at the early stages where a lot of these area…”
Ball: Atomico does not require set ARR benchmarks across venture stages
“For us we don't have a set expected ARR at each of these stages, and I think we see that it varies. Sometimes we see series A or series B companies that might be still pre-launch and so that's why we'll look at some of these other ways to validate things like …”