Alex Fala

CFO, Tend Health · 1 appearance on the record.

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executiveoperator

Alex Fala is a New Zealand tech executive and Rhodes Scholar. He previously served as CEO of cloud point-of-sale software company Vend and CEO of Syft Technologies.

4statements → 1claims → 1claims resolved → 4.25/5average certainty → 2/5average debate potential → 1said about them ↓

1 supported 0 partly supported 0 contradicted how the 1 claim stands · each chip opens the sources

1 assertion · 2 insights · 1 disclosure · every statement was checked. The predictions and assertion are the 1 claim: statements the public record can support or contradict. 1 is resolved. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alex argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Fala: Salespeople cost 50% more in the San Francisco market

“You have to pay 50% more for a salesperson in this market.”

Alex Fala Aug 21, 2017 ▶ 21:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

What they said4 What others said1 Episodes1

Everything Alex Fala said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Fala: Over-indexing on analytics and NPS surveys makes SaaS companies boring

“The thing I would add to some of what Matt said is you have to be really careful that that bias towards being analytical doesn't make you boring. It still means you've got to try new things, right? So you get really analytical, and then the natural tendency is…”

Alex Fala Aug 21, 2017 ▶ 12:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

Insight

Fala: Selling SaaS to retailers requires conducting product demos after hours

“Like, our customers are focused on running their retail business during the day, which means you have to do demos after hours. Like, those basic insights can have material impact on the business.”

Alex Fala Aug 21, 2017 ▶ 14:37 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

Assertion Supported

Fala: Salespeople cost 50% more in the San Francisco market

“You have to pay 50% more for a salesperson in this market.”

Alex Fala Aug 21, 2017 ▶ 21:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

Disclosure

Fala: Vend pivoted away from hospitality POS to focus on inventory-based retail

“So for us, that was saying, we're no longer going to be hospitality pause, we're going to focus completely on inventory based retail.”

Alex Fala Aug 21, 2017 ▶ 6:15 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

The other half of the tape: Alex Fala's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Alex Fala, by other people (1)

Assertion Supported

Gohman: Vend supports roughly 20,000 stores with 200 employees

“Vend is a software focused on POS for the retail segment, so a very verticalized strategy focusing on helping businesses Build, ah, build and thrive there in their organizations, but also have more fulfilling lives. About 20,000 stores and about 200 employees …”

Keri Gohman Aug 21, 2017 ▶ 2:31 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends

Appearances (1)

Episode	Date	Speaking time
Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends	Aug 21, 2017	7m

Alex Fala

The record, in short

Their most notable supported claim

Statements about Alex Fala, by other people (1)

Appearances (1)

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