The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 4 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Fala: Over-indexing on analytics and NPS surveys makes SaaS companies boring
“The thing I would add to some of what Matt said is you have to be really careful that that bias towards being analytical doesn't make you boring. It still means you've got to try new things, right? So you get really analytical, and then the natural tendency is…”
Alex Fala Aug 21, 2017 ▶ 12:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends
Insight
Fala: Selling SaaS to retailers requires conducting product demos after hours
“Like, our customers are focused on running their retail business during the day, which means you have to do demos after hours. Like, those basic insights can have material impact on the business.”
Alex Fala Aug 21, 2017 ▶ 14:37 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends
Assertion Supported
Fala: Salespeople cost 50% more in the San Francisco market
“You have to pay 50% more for a salesperson in this market.”
Alex Fala Aug 21, 2017 ▶ 21:26 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends
Disclosure
Fala: Vend pivoted away from hospitality POS to focus on inventory-based retail
“So for us, that was saying, we're no longer going to be hospitality pause, we're going to focus completely on inventory based retail.”
Alex Fala Aug 21, 2017 ▶ 6:15 Three Non Obvious Lessons Learned Selling to SMBs with Xero and Friends
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