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software buyers

5 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Dec 1, 2021 by Amanda Malko · across every show →

Everything said about software buyers, oldest first

Dec 1, 2021 bullish
Assertion Supported
55% of surveyed software buyers plan to increase spend next year
“Even better, in our survey, 55% of buyers said they're going to spend more next year as well.”
Amanda Malko Dec 1, 2021 ▶ 1:44 The State of Software Buying From SMB to Enterprise with G2's CMO, Amanda Malko
Mar 16, 2023 neutral
Insight
Buyers Now Demand ROI Validation at the Start of Sales Cycles
“Buyers are now not looking at ROI at the end of the sales process where they've traditionally looked at it. Many are now looking at the beginning of the sales process.”
Chris Perrine Mar 16, 2023 ▶ 16:04 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Mar 16, 2023
Assertion Supported
G2: 71% of Software Buyers Report Increasing Stakeholder Involvement
“71% of buyers said that stakeholders are added to the buying process either always or frequently, and that's an 11 percentage point increase since twenty-twenty-one.”
Chris Perrine Mar 16, 2023 ▶ 8:10 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Mar 16, 2023 bearish
Assertion Supported
G2: Only One in Three Buyers Primarily Trusts Vendor Websites
“Only one in three buyers actually looks at a vendor's website and says that this is the information source that I trust the most, and that's a big challenge for vendors, because typically your website is your channel to the market.”
Chris Perrine Mar 16, 2023 ▶ 7:34 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Mar 16, 2023 neutral
Assertion Supported
G2: Four of the Top Five Software Buyer Obstacles Involve Content
“From our study, the top five things holding back buyers, four was content.”
Chris Perrine Mar 16, 2023 ▶ 6:21 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
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