Software Buyers
topic on 2 shows · 6 statements across 3 episodes
Startup Acquisition Stories 
the Official SaaStr Podcast
6 statements about Software Buyers, every show
G2: Four of the Top Five Software Buyer Obstacles Involve Content
“From our study, the top five things holding back buyers, four was content.”
G2: Only One in Three Buyers Primarily Trusts Vendor Websites
“Only one in three buyers actually looks at a vendor's website and says that this is the information source that I trust the most, and that's a big challenge for vendors, because typically your website is your channel to the market.”
G2: 71% of Software Buyers Report Increasing Stakeholder Involvement
“71% of buyers said that stakeholders are added to the buying process either always or frequently, and that's an 11 percentage point increase since twenty-twenty-one.”
Buyers Now Demand ROI Validation at the Start of Sales Cycles
“Buyers are now not looking at ROI at the end of the sales process where they've traditionally looked at it. Many are now looking at the beginning of the sales process.”
Gazdecki: Post-Sale Engineering Support Gives Software Sellers a Major Advantage
“That's a huge just an advantage compared to a lot of other sellers. Cause as a buyer, you don't want to buy an application and then you, the source code is messy and then you have to go find another engineer. So just having someone available for any sort of fi…”