sales process

4 statements across 4 episodes · 1 bullish · 0 bearish · 4 people on the record · first statement May 20, 2020 by Andy Wilson · across every show →

Everything said about sales process, oldest first

May 20, 2020
Insight
Wilson: Hiring sales reps before having a repeatable process never succeeds
“If you don't have a repeatable sales process just yet, and you start hiring more salespeople, it never goes well.”
Andy Wilson May 20, 2020 ▶ 6:20 Lessons from Logikcull: $0 to $10M in 19 Months: The How, When & Why + 10 Mistakes Along the Way
Sep 27, 2022
Insight
Customer Retention Depends Far More on Sales Processes Than Onboarding
“A lot of research has shown That the success of a customer in retaining and expanding has a lot more to do with the sales process than the onboarding process.”
Mark Roberge Sep 27, 2022 ▶ 18:44 Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge
Mar 16, 2023 neutral
Insight
Buyers Now Demand ROI Validation at the Start of Sales Cycles
“Buyers are now not looking at ROI at the end of the sales process where they've traditionally looked at it. Many are now looking at the beginning of the sales process.”
Chris Perrine Mar 16, 2023 ▶ 16:04 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Aug 25, 2025 positive
Assertion Not checkable as stated
Awotona: Sales-led Calendly customers drove significantly higher retention and NDR
“The reason we lean into that motion is because we observe that those customers who came in through the sales process had just very, very different retention mechanism qualities. They also have very, very different NDR qualities. They expanded it a lot further.”
Tope Awotona Aug 25, 2025 ▶ 21:35 From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
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