sales and marketing

“We spend twice on R&D, you know, that, that we do in sales and marketing.”

“The leverage inside of HubSpot, even today, all these years in, like, I always thought it'd be at some point where the product will be built and the leverage is in sales and marketing. The leverage is still in product.”

“About 10% of your organization should be G&A. About 40% R&D and 50% sales and marketing. You can see that on either a, sort of a dollar cost basis or on a headcount basis. Either way, that should roughly work.”

“If you have an efficient sales and marketing engine, try to spend more on it, not less, and try to save money in other places.”

“We spend 15%, one to five percent of revenue on sales and marketing, roughly, mid-teens which is a fraction of any company that's in enterprise software of our size. And we spend, call it 35 to 40% on R&D.”

“Because if your marketing and sales spend is quite efficient, then you probably don't want to cut there because it might actually reduce your runway. Because if let's say a dollar that you invest in sales and marketing becomes a dollar of cashflow within six m…”