Janz: Efficient startups with high burn should increase sales spend and cut elsewhere
Christoph Janz · Balancing Growth and Efficiency in Tougher Times | Point Nine Managing Partner Christoph Janz · Jun 29, 2022 · at 22:59
Point Nine Capital Managing Partner Christoph Janz explains his 2x2 framework for capital allocation during downturns at SaaStr Barcelona.
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“If you have an efficient sales and marketing engine, try to spend more on it, not less, and try to save money in other places.”
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