Owner.com

21 statements across 6 episodes · 13 bullish · 1 bearish · 3 people on the record · first statement Jul 19, 2023 by Sam Blond · said 94 times in 21 episodes since 2021 · across every show →

Mentions by year

brought up most by Jason Lemkin (66), Kyle Norton (6), Sam Blond (4), Brett Queener (4), Kyle Parrish (2), Joshua Browder (2), Ashley Wilson (1)

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2026 23 mentions in 6 episodes 4 per episode
2025 42 mentions in 8 episodes 5 per episode
2024 19 mentions in 4 episodes 5 per episode
2023 6 mentions in 2 episodes 3 per episode
2021 4 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Owner.com, oldest first

Jul 19, 2023 positive
Assertion Not checkable as stated
Owner.com's growth bottleneck is customer onboarding, not demand generation
“Owner.com. Jason introduced me to the company. Jason's an investor. Their bottleneck is implementation. They have a lot of demand. They have a lot of customers that are signing up. And right now it's just taking too long to onboard those folks that are raising…”
Sam Blond Jul 19, 2023 ▶ 8:13 How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund
Apr 30, 2024 positive
Disclosure
Norton: Owner.com rejected 40% of previously acceptable prospects to improve deal quality
“We said no to about 40% of prospects who we 15 days prior would have gladly closed one.”
Kyle Norton Apr 30, 2024 ▶ 8:15 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 bullish
Insight
Norton: 2:1 BDR-to-AE ratio makes sense for SMBs generating high outbound pipeline
“Seems crazy to have two BDRs for every AE in an SMB business, but if your BDRs are generating six to 10 to 12 closed-wind deals cold every single month because we figured out the data piece, it's a compelling product, then it's counterintuitive. It might feel …”
Kyle Norton Apr 30, 2024 ▶ 35:09 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 bullish
Assertion Not checkable as stated
Norton: Enriched prospect data boosted Owner.com connect rate to 14-16%
“So we originally had a three percent call to connect rate. So a rep making a hundred calls would talk to three prospects. Really tough to make that work from a scale perspective. And now it's hovering around like 14 to 16% DM call to DMC decision maker connect…”
Kyle Norton Apr 30, 2024 ▶ 15:09 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 neutral
Insight
Norton: Sales compensation should decrease as startup processes mature
“As you build more and more structure, comp should match sort of the complexity of that role. We've got scripts and playbooks and training and people you can learn from now, and the product is so proven. And so we're finding more efficiency by right-sizing comp…”
Kyle Norton Apr 30, 2024 ▶ 33:18 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 positive
Assertion Not checkable as stated
Norton: Owner.com has operated at a sub-1.0 burn multiple
“We've reduced calc pretty significantly and we've operated with a one or a sub one burn multiple.”
Kyle Norton Apr 30, 2024 ▶ 3:54 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 bullish
Assertion Not checkable as stated
Norton: Each Owner.com BDR generates over $60K closed-won ARR monthly
“Each BDR ranks out like over 80, over 60,000 dollars in close one ARR every single month.”
Kyle Norton Apr 30, 2024 ▶ 13:50 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 positive
Insight
Norton: AI-transcribed verbal notes generate enablement content 2x to 4x faster
“You'll have to do a cleanup, but I can, I could produce content at probably like two to four X the speed doing this.”
Kyle Norton Apr 30, 2024 ▶ 30:30 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 bullish
Assertion Not checkable as stated
Norton: Owner.com grew from $3M to $21M ARR in 22 months
“We went from Three to six million in that sort of half year. We went six to 16 last year. We've strung together a bunch of 10% month over month growth months. So we're, we've just broken through twenty-one million in ARR in 22 months.”
Kyle Norton Apr 30, 2024 ▶ 3:30 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 positive
Disclosure
Norton: Owner.com Scaled RevOps via Fractional Contractors Before Hiring Full-Time
“Hiring these two leaders on contract. So they were both from in my network. I could do it with a lot of trust and they started doing contract work with us like 10 hours a week and 15 and 20 until the team was big enough. And our ARR run rate was big enough to …”
Kyle Norton Apr 30, 2024 ▶ 21:47 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 positive
Assertion Not checkable as stated
Norton: Owner.com grew 2.5x in 2023 with 4.5:1 LTV to CAC
“We grew two and a half X last year while operating in an LTV CAC of four and a half to one.”
Kyle Norton Apr 30, 2024 ▶ 5:26 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Apr 30, 2024 positive
Assertion Not checkable as stated
Norton: Owner.com doubled monthly bookings without increasing sales headcount
“We've more than doubled per month bookings, like aggregate per month bookings, and the size of the team has basically stayed constant.”
Kyle Norton Apr 30, 2024 ▶ 36:22 How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
Jan 14, 2025 negative
Insight
Lemkin: Small Restaurant Owners Never Pick Up Outbound Phone Calls
“It's just when we've done a lot with Kyle from owner that, and they've got thousands of small restaurants, phone is zero there. The owner will never, the owner is working. You can text, like they do a lot. They do in person and text, but phones is zero, right?…”
Jason Lemkin Jan 14, 2025 ▶ 10:01 10 Ways Sales is Different in Vertical SaaS with Mangomint's VP of Sales
Jan 29, 2025
Insight
Norton: Revenue teams must equip frontline reps with scoreboards alongside executive dashboards
“And so just as much as we have control towers for us as leaders to understand the business, we need to equip our individual contributors, our frontline teams with a similar level of understanding, but framed a little bit differently.”
Kyle Norton Jan 29, 2025 ▶ 13:43 The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
Jan 29, 2025
Insight
Norton: Sales leaders can only manage inputs and behaviors, not deal closes
“What is the top line revenue growth? What's the close one number that that's important, but you can't manage that. I can't manage day to day deals closing. I can only manage the inputs of my team, and that's where I want to spend time.”
Kyle Norton Jan 29, 2025 ▶ 9:23 The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
Jan 29, 2025
Insight
Norton: Leaders should not rely on ad hoc BizOps requests for business visibility
“This is how you understand what's happening in your business at any given time at the snap of your fingers. This should be quite easy. You shouldn't need biz ops or data to requests to understand what's happening.”
Kyle Norton Jan 29, 2025 ▶ 12:17 The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
Jan 29, 2025
Disclosure
Owner.com uses monthly written game plans across functional leaders
“So one of the key tools under planning is this, we do it monthly. I write a monthly game plan, which now the functional leaders largely write. And so this is where I take stock of everything that happened in the previous month.”
Kyle Norton Jan 29, 2025 ▶ 23:48 The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
Jan 29, 2025
Assertion Not checkable as stated
Norton: Owner.com has a four-day transactional sales cycle for SMBs
“We're SMB. We have a four day sales cycle, highly transactional. We sell to mom and pops.”
Kyle Norton Jan 29, 2025 ▶ 10:35 The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
Jan 29, 2025
Insight
Norton: Unwritten operational plans are just mental juggling that causes failure
“And so we can have concepts of a plan in our head and ideas of where things are going to go. But until you write that down, you're just juggling things. And this is, I think where people often go wrong is just a lack of documentation.”
Kyle Norton Jan 29, 2025 ▶ 21:14 The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
May 21, 2025 bullish
Assertion Supported
Lemkin: Owner.com Reaches $40M ARR and $1B Valuation
“And we're also having the CR of owner. They just announced yesterday, they raised it a billion dollars. They're at over forty million growing, 10% a month.”
Jason Lemkin May 21, 2025 ▶ 1:25 SaaS + AI: It’s Time to Move Much Faster with SaaStr CEO and Founder Jason Lemkin
Aug 27, 2025 bullish
Assertion Not checkable as stated
Lemkin: Most vertical SaaS companies experienced no downturn
“Most vertical SAS companies had no downturn, so-called downturn. And you know, I w I did, I was with the Sierra of owner this morning. They had no downturn in restaurant SAS.”
Jason Lemkin Aug 27, 2025 ▶ 9:36 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
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