MapAnything

“And the price, whatever you negotiate with your business sponsor, doesn't mean a darn thing until you get through the corporate procurement Department, and they get their pound of flesh, which they will.”

“You are gonna use that first enterprise client, ah, to get your second, third, fourth, and fifth, and so they've gotta be a referenceable customer.”

“The lesson learned there is understand early on, you know, the answer to the question, which is, how do you guys buy software? Because when you attack those, it's never about the, ah, necessarily winning the technical end of it. It's gonna be about everything …”