go-to-market engine
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 27, 2024 by Curran Singh · across every show →
Everything said about go-to-market engine, oldest first
Feb 27, 2024 negative
Singh: Over-specialized GTM roles diffuse responsibility and reduce deal ownership
“These investments, while it was the right decision in some way, shape, or form, or the premise was correct, have actually led to a diffusion of responsibility, which has led to a lack of ownership. In other words, nobody's quarterbacking the full go-to-market …”