free trial

also referred to as: free trials

6 statements across 4 episodes · 3 bullish · 2 bearish · 4 people on the record · first statement Mar 17, 2018 by Jason Lemkin · across every show →

Everything said about free trial, oldest first

Mar 17, 2018 neutral
Insight
Lemkin: Upmarket buyers prefer manual sales and onboarding over free trials
“As you grow, most of your customers are not going to want to do a free trial. They want to be sold. They want to be onboarded. They want to be talked to the percent of your folks that will do a free trial will shrink radically over time, especially if you're g…”
Jason Lemkin Mar 17, 2018 ▶ 34:01 SaaStrPRO AMA with Jason Lemkin
Mar 17, 2018 negative
Insight
Lemkin: Enterprise SaaS companies cannot retroactively build free trials
“Folks that I know that are enterprise that they get to a few million revenue. They try to build a free trial later. It's too late. Their DNA is too gone. They, everything's manual. Everything's manual data entry, manual this, manual that, and you'll never have…”
Jason Lemkin Mar 17, 2018 ▶ 33:21 SaaStrPRO AMA with Jason Lemkin
Mar 17, 2018 negative
Insight
Lemkin: Abandoning free trials leads to broken onboarding and mediocre software
“Once you give up free trials, you will never go back, and you will be able to have terrible onboarding, and you will be able to have all this friction behind the scenes, and you will be able to have many broken processes and things, and you will never build gr…”
Jason Lemkin Mar 17, 2018 ▶ 32:12 SaaStrPRO AMA with Jason Lemkin
Oct 11, 2018 positive
Insight
Princen: Requiring credit cards for free trials improves lead quality
“Requiring credit card details before a free trial usually helps. Cause you get much more qualified kind of people. You can focus more on, on those.”
Guillaume Princen Oct 11, 2018 ▶ 16:34 SaaS Metrics Masterclass: Pricing Strategies and Billing Models with Stripe
Feb 10, 2022 positive
Insight
Eifrem: Perpetual free tiers are far superior to free trials in infrastructure
“A free peer is a lot more valuable than a free trial, right? And there, there's a lot of debate about this and every business is special, but for me personally, I come out very much in favor of a free peer. And if you look at some of the successful some of the…”
Emil Eifrem Feb 10, 2022 ▶ 15:14 Lessons Learned Building a $2 Billion Company from Scratch with Neo4j CEO & Co-Founder Emil Eifrem
Mar 10, 2023 positive
Insight
Velthuis: Freemium Beats Time-Bound Free Trials for Software Adoption
“My recommendation is, is that you offer a freemium. A free trial is time bound. I don't know if you've experienced, but I certainly have. When you download something, you register, you play with it once. If the business then takes over different priorities, yo…”
Mark Velthuis Mar 10, 2023 ▶ 14:16 The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis
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