enterprise sales
17 statements across 13 episodes · 2 bullish · 3 bearish · 14 people on the record · first statement Jul 7, 2017 by Jay Simons · across every show →
Everything said about enterprise sales, oldest first
Jul 7, 2017 negative
Jan 2, 2019
Jan 2, 2019
Six-Figure SaaS Deals Require Experienced In-Person Field Selling
“The reality still stands that you kind of have to do a lot of in-person selling if you're going to be selling six-figure deals into large companies and you're hiring, ah, you know, a more experienced rep who has the sophistication to, ah, ask the right questio…”
Feb 8, 2021 neutral
Bonnici: PLG startups should hire marketing first, enterprise startups sales first
“If you're selling a product that sells online, a product that growth-esque business, it's freemium, then I mean, you're hiring product first and then people to help promote the product online. So more so marketing. On the flip side, if you're dealing with like…”
Dec 21, 2021
Dietrich: Sales predictability requirements conflict with PLG rapid-testing product iterations
“In a sales model, and I started my career as an enterprise salesperson in accounts where I had to sell internet infrastructure to more, for more than a million dollars for client or something, so I was doing like large account management. There has to be a met…”
Dec 21, 2021 neutral
Dec 21, 2021 negative
Varney: Enterprise sales playbooks can erode developer trust in PLG companies
“If you started like Twilio as a product-led growth function and company, and then you're graduating to sales, you want to make sure that you're, again, not running like an enterprise playbook on you know, developer base like that, because that could erode the …”
Dec 21, 2021
Jan 20, 2022 positive
Stone: Early B2B Expansion Requires Build-and-Learn Over Short-Term Revenue
“Near term growth is not the goal. When I stepped into this role, we'd actually already promised very strong growth to the board on the revenue line. But it was very clear, very quickly, particularly in light of digging in and realizing some of those assumption…”
Jul 20, 2022
Kellogg: 80% quarterly rep quota attainment in enterprise SaaS is nearly impossible
“First, you did not have on a quarterly basis in an enterprise company, 80% of your reps every quarter. You might have had 80% every year. You might, right? 80% at a hundred percent of quota on an annual basis is very good. On a quarterly basis, it's almost imp…”
Oct 4, 2022 positive
Schultz: Most Enterprise Offerings Suit Both PLG and Enterprise Sales Motions
“And I'm a big believer that many companies, if not most offerings can be suited to both. And the trick is to think about, okay, who are the personas that we're serving and might one model or the other be a better fit for that specific persona?”
Dec 20, 2022
Liu: Retrofitting PLG onto enterprise sales is harder than adding sales to PLG
“It's probably harder to retrofit, you know, delightful, you know, bottoms up adoptable or PLG you know, adoptable product. You know, after the fact than it is to figure out how to start with self-serve adoption, PLG, and then layer in enterprise sales.”
Mar 3, 2023
Mar 21, 2023
Lenta: Enterprise sales injects friction, whereas consumption models must remove it
“Because where enterprise sales is about injecting friction, like value engineering, or proof of concepts, or business cases into the sales process, when you move to a consumption model, it's actually about removing friction. It's about doing exactly the opposi…”
Jul 10, 2025 negative
Giglio: Companies adding enterprise sales should not create separate sales cultures
“The thing that was really, I think as anybody who's a founder in here, the thing that really mattered a lot was like, don't have two different cultures. Don't build an enterprise culture over here with like all the downsides of what we think of as enterprise c…”
Aug 25, 2025
Sep 9, 2026 neutral
Reina: Closing large enterprise deals requires meeting clients in their offices
“Selling is a relationship problem. Like you're not going to be able to sign a big deal. With a company, if you don't go and camp in their offices, if you don't meet them, if you don't actually like understand the problems, the constraints, the concerns, all of…”