enterprise sales

17 statements across 13 episodes · 2 bullish · 3 bearish · 14 people on the record · first statement Jul 7, 2017 by Jay Simons · across every show →

Everything said about enterprise sales, oldest first

Jul 7, 2017 negative
Insight
Simons: Pulling customer revenue forward damages long-term software company value
“Oftentimes, like, you know, when you do that, you create worse long-term value for your company, better short-term value because you're pulling all that revenue forward.”
Jay Simons Jul 7, 2017 ▶ 11:59 Jay Simons, President @ Atlassian - The Inside Story Through IPO
Jan 2, 2019
Insight
Six-Figure Enterprise Deals Often Close Without Showing Executives the Product
“It's not untypical for a salesperson selling a large six-figure deal to never show the product. To the executive they're selling to.”
Darrell Benatar Jan 2, 2019 ▶ 22:33 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Jan 2, 2019
Insight
Six-Figure SaaS Deals Require Experienced In-Person Field Selling
“The reality still stands that you kind of have to do a lot of in-person selling if you're going to be selling six-figure deals into large companies and you're hiring, ah, you know, a more experienced rep who has the sophistication to, ah, ask the right questio…”
Darrell Benatar Jan 2, 2019 ▶ 24:37 Going Upmarket, How To Keep Growing When Your Buyer Is No Longer Your User
Feb 8, 2021 neutral
Insight
Bonnici: PLG startups should hire marketing first, enterprise startups sales first
“If you're selling a product that sells online, a product that growth-esque business, it's freemium, then I mean, you're hiring product first and then people to help promote the product online. So more so marketing. On the flip side, if you're dealing with like…”
Ryan Bonnici Feb 8, 2021 ▶ 3:28 How to Market at Mass Scale | Harry Stebbings, The Twenty Minute VC & Whereby CMO Ryan Bonnici
Dec 21, 2021
Insight
Dietrich: Sales predictability requirements conflict with PLG rapid-testing product iterations
“In a sales model, and I started my career as an enterprise salesperson in accounts where I had to sell internet infrastructure to more, for more than a million dollars for client or something, so I was doing like large account management. There has to be a met…”
Carrie-Lou Dietrich Dec 21, 2021 ▶ 20:52 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda
Dec 21, 2021 neutral
Assertion Supported
Dietrich: Atlassian and Twilio enterprise sales teams are farmers, not hunters
“Atlassian has an upsell, cross-sell enterprise sales organization that's not hunters. It's all farmers, and Sarah was talking about that. The Twilio sales group is farmers.”
Carrie-Lou Dietrich Dec 21, 2021 ▶ 27:45 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda
Dec 21, 2021 negative
Insight
Varney: Enterprise sales playbooks can erode developer trust in PLG companies
“If you started like Twilio as a product-led growth function and company, and then you're graduating to sales, you want to make sure that you're, again, not running like an enterprise playbook on you know, developer base like that, because that could erode the …”
Sarah Varney Dec 21, 2021 ▶ 22:04 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda
Dec 21, 2021
Assertion Not checkable as stated
Dietrich: Up to 80% of enterprise buyers research products themselves
“Up to 70 or 80% even of normal enterprise sales these days, people research themselves. They're not looking for someone else to educate them in person.”
Carrie-Lou Dietrich Dec 21, 2021 ▶ 11:17 Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda
Jan 20, 2022 positive
Insight
Stone: Early B2B Expansion Requires Build-and-Learn Over Short-Term Revenue
“Near term growth is not the goal. When I stepped into this role, we'd actually already promised very strong growth to the board on the revenue line. But it was very clear, very quickly, particularly in light of digging in and realizing some of those assumption…”
Dorian Stone Jan 20, 2022 ▶ 11:02 Scaling from Consumer to SMB to Enterprise with Grammarly Head of Organizations Revenue Dorian Stone
Jul 20, 2022
Insight
Kellogg: 80% quarterly rep quota attainment in enterprise SaaS is nearly impossible
“First, you did not have on a quarterly basis in an enterprise company, 80% of your reps every quarter. You might have had 80% every year. You might, right? 80% at a hundred percent of quota on an annual basis is very good. On a quarterly basis, it's almost imp…”
Dave Kellogg Jul 20, 2022 ▶ 20:35 5 Scale-Up Mistakes for Startups with Dave Kellogg | SaaStr Software Community
Oct 4, 2022 positive
Insight
Schultz: Most Enterprise Offerings Suit Both PLG and Enterprise Sales Motions
“And I'm a big believer that many companies, if not most offerings can be suited to both. And the trick is to think about, okay, who are the personas that we're serving and might one model or the other be a better fit for that specific persona?”
Erica Schultz Oct 4, 2022 ▶ 9:51 Scaling Revenue Today: What’s the Same and What's Different? | Confluent President Erica Schultz
Dec 20, 2022
Insight
Liu: Retrofitting PLG onto enterprise sales is harder than adding sales to PLG
“It's probably harder to retrofit, you know, delightful, you know, bottoms up adoptable or PLG you know, adoptable product. You know, after the fact than it is to figure out how to start with self-serve adoption, PLG, and then layer in enterprise sales.”
Howie Liu Dec 20, 2022 ▶ 23:29 Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu
Mar 3, 2023
Assertion Not checkable as stated
Benchmark: Enterprise reps ramp in five months, SMB in two
“Typically we see like a five month ramp for an enterprise sales rep and for SMB mid market is typically around sort of your two to three months.”
Scott Pugh Mar 3, 2023 ▶ 16:35 Scaling a SaaS Sales Team While Building Culture with Figma's VP of Sales, Scott Pugh
Mar 21, 2023
Insight
Lenta: Enterprise sales injects friction, whereas consumption models must remove it
“Because where enterprise sales is about injecting friction, like value engineering, or proof of concepts, or business cases into the sales process, when you move to a consumption model, it's actually about removing friction. It's about doing exactly the opposi…”
Ed Lenta Mar 21, 2023 ▶ 9:14 Lessons Learned in Scaling Early-Stage to Hyper-Growth Companies: From VMware, AWS and Databricks
Jul 10, 2025 negative
Insight
Giglio: Companies adding enterprise sales should not create separate sales cultures
“The thing that was really, I think as anybody who's a founder in here, the thing that really mattered a lot was like, don't have two different cultures. Don't build an enterprise culture over here with like all the downsides of what we think of as enterprise c…”
Rob Giglio Jul 10, 2025 ▶ 13:46 AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO
Aug 25, 2025
Insight
Lemkin: Almost every founder gets the enterprise-to-PLG ratio wrong
“I find almost every founder gets the ratio of enterprise to bolt on wrong, right?”
Jason Lemkin Aug 25, 2025 ▶ 10:29 From PLG to Enterprise to SMB: Insights from Calendly's CEO Tope Awotona
Sep 9, 2026 neutral
Opinion
Reina: Closing large enterprise deals requires meeting clients in their offices
“Selling is a relationship problem. Like you're not going to be able to sign a big deal. With a company, if you don't go and camp in their offices, if you don't meet them, if you don't actually like understand the problems, the constraints, the concerns, all of…”
Carles Reina Sep 9, 2026 ▶ 39:01 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
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